Location: Yerevan
START DATE/ TIME: ASAP

Job description: Converse Bank is seeking highly qualified Digital Marketing Specialist to join the Marketing team and ensure effective digital marketing strategy of the Bank. S/he is responsible for planning the roadmap of digital campaigns on yearly basis and coordinates the implementation. The Digital Marketing Specialist is to come up with new digital marketing ideas and ensure its due implementation

Job Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain bank’s social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

REQUIRED QUALIFICATIONS:

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

WE OFFER

We offer competitive compensation plus flexible bonus system. Our benefit program includes Bank products/services with special conditions, health insurance for employee, as well as other various privileges.
We invest in our employees to keep them at the forefront of their respective fields and provide with opportunity of career growth for each of staff member.

APPLICATION PROCEDURES:

Interested candidates who meet the mentioned requirements are asked to fill in the Converse Bank application form attached to this announcement and send it to: [email protected] accompanied with your cover letter. The subject field of the message should be filled in as follows: "Digital marketing specialist, Marketing Unit".
Only appropriately filled in applications will be considered. Only short-listed candidates will be contacted.

OPENING DATE: 24 February, 2021
APPLICATION DEADLINE: 10 March, 2021